The Power of a Website
March 14, 2014 / News
Our very own Greg Stratis was interviewed by the National Precast Concrete Association about the success of our newly, re-designed website. For the first time in five years we decided to update our website and the results have been worthwhile." Greg finds a great deal of value in the company’s website and social media efforts. NPCA reached out to Stratis to get his thoughts on the power of the web and his advice for fellow precasters.
Q: How much business do you estimate comes from people finding Shea Concrete via your website?
A: As with most marketing it is hard to measure, however I can tell you this: We are constantly getting requests from the website on a daily basis. On a weekly basis, I would say we average about five to 10 homeowners, two to three engineers and one to two contractors. Our database from forms submitted on our website is around 2,500 contacts in the past five years. We market towards all three classes (homeowners, engineers, contractors) and therefore our website attracts all three.
Q: How long has it been since you last updated your site?
A: It has been five years since our last major update. I think it is good to keep the site fresh so we are constantly making slight changes to the site throughout the year, quarterly at a minimum. This also helps with moving up in the ranks on search engines.
Q: Why did you decide having an updated website was important for Shea Concrete?
A: Everyone and anyone uses the website as their first tool when looking for information. Whether it is buying a product or just research.